The privacy promise
The safest place for your pregnancy data is nowhere.
Until you sign in, Zohra does not encrypt your record on our servers. It does not put it on our servers at all.
That is an unusual sentence for a pregnancy app, and it is the one thing on this page worth remembering. Everything below is the detail that makes it checkable.
Zohra arrives on the App Store for iPhone shortly. Everything on this site is free to read now, with no account and no sign-up.
Where your record actually lives
Zohra has two states, and it tells you which one you are in rather than writing a sentence that is true of only half its users.
| Without an account | Signed in | |
|---|---|---|
| Journal entries, letters, notes | On your phone | Synced to your space |
| Bump photos and scans | On your phone | Synced to your space |
| Heartbeat and voice recordings | On your phone | Synced to your space |
| Account (name and email) | None, no account required | Held by our sign-in provider |
| Who can read a synced space | Nobody, there is none | Its two members |
| Ask questions | Ask needs an account | Answered by OpenAI, which does not train on them |
| Crash reports and usage analytics | None. There is no analytics or crash-reporting software in the app | |
Cloud sync exists for one reason: so a lost phone is not a lost pregnancy, and so the partner you invite can see the same space. Signing in starts it, and you are told plainly when the answer to “where does this live” changes. The privacy policy names every provider that touches it.
The seven nevers
- No ads. Not now, not at scale, not "tastefully". There is no advertising in Zohra and no plan for any.
- No selling or sharing data. Not to brokers, not to advertisers, not to "partners", not in aggregate, not de-identified.
- No health data for marketing. Your weeks, symptoms, moods and entries are never used to profile you or target you — here or anywhere else.
- No cross-app tracking. Zohra does not follow you across other companies’ apps and websites.
- No analysis of your recordings. A heartbeat recording is a keepsake. Zohra never computes a rate from it, never interprets it, and is never a listening device.
- No AI training on your record. Questions sent to an AI provider go under contracts that prohibit training on them.
- No confidence scores. Zohra never attaches a percentage to a medical judgement. Categories, or nothing.
Why this is not an ordinary marketing promise
Nearly every large pregnancy and cycle-tracking app is funded by advertising. That is a structural fact, not an accusation: an app whose revenue comes from advertisers cannot promise never to monetise pregnancy data, because monetising pregnancy data is the business it is in.
The consequences are on the public record. In 2021 the Federal Trade Commission settled allegations that a fertility-tracking app had disclosed users’ health data to third parties despite promising it would not. In 2023 the FTC brought an action against an ovulation-tracking app over sharing sensitive health data for advertising, and barred it from doing so. In 2024 the FTC finalised an updated Health Breach Notification Rule aimed squarely at health apps that are not covered by HIPAA — which is most of them, including this one.
Zohra carries no advertising and is paid for by the people who buy Zohra Plus. That does not make us virtuous; it means there is no advertiser in the arrangement for your data to be sold to. You are the customer, which is the only arrangement in which “we do not sell your data” is a business model rather than a slogan.
What we would have to hand over
The honest answer to “what happens if someone comes with a subpoena” is: we can only produce what we hold. Without an account we hold nothing about your pregnancy: there is no record on our side to compel. Once you sign in we hold your synced space, and we would treat a legal demand for it the way any operator must: comply only where legally required, and tell you unless we are forbidden to.
An app cannot promise to be above the law. It can decide how much it collects in the first place, and that decision is the promise.
Deleting everything
There is a delete-account control inside the app: not a form, not an email, not a support ticket. It removes what is on your phone and what is in your space, deletes the account itself at our sign-in provider, and tells you when it is done. If it fails, it says nothing was deleted rather than pretending.
If a pregnancy ends
The last thing anyone should have to fight is an app. Reminders can be paused instantly, and anything, or everything, can be deleted without friction or a retention flow asking you to reconsider. If you would rather someone did it for you, write to hello@mkstudiosgroup.com and we will.
Where this came from
- Federal Trade Commission — Developer of popular women’s fertility-tracking app settles FTC allegations that it misled consumers about the disclosure of their health data (2021)
- Federal Trade Commission — Ovulation tracking app Premom will be barred from sharing health data for advertising under proposed FTC order (2023)
- Federal Trade Commission — Health Breach Notification Rule (final rule, 2024)
- California Privacy Protection Agency — Your privacy rights under the CCPA
This page describes what Zohra does. The legally operative document is the privacy policy.