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The facts below are accurate as written. If you need something that is not here, ask and you will get a real answer from a person the same week.
| Name | Zohra (often written and searched as “Zora”) |
|---|---|
| What it is | A pregnancy companion and keepsake app |
| Publisher | MK Studios |
| Platform | iPhone (iOS) |
| Category | Health & Fitness / Pregnancy |
| Price | Free, with Zohra Plus at $59.99 a year, $7.99 a month, or $89.99 once for the whole journey |
| Funding | Zohra Plus, through the App Store. No advertising, no venture funding, no data sale. |
| Data | On the phone without an account; signing in starts a private sync |
| Not to be confused with | Zora, the NFT marketplace at zora.co — no relation |
| Availability | Not yet on the App Store. We will tell you the date before we tell anyone else — just ask to be on the list. |
Boilerplate
Zohra (also written Zora) is a pregnancy companion and keepsake app for iPhone, published by MK Studios. It is unrelated to the Zora NFT marketplace.
Longer version: Zohra walks the forty weeks of pregnancy with a hand-drawn botanical for each one, drawn at the baby’s true size with the real measurement printed beside it, and keeps the things people would never get back — bump photos, letters, milestones, and the sounds from appointments — on one timeline that carries on past the birth. It is free, and without an account it runs entirely on the phone: no upload, no advertising. Zohra is published by MK Studios.
Four angles
The pregnancy app that keeps almost nothing
Every large pregnancy title is advertising-funded, and the FTC has brought enforcement actions against apps in this category over exactly that. Without an account Zohra never uploads a pregnancy record at all, a design decision with a legal consequence, in a post-Dobbs United States where cycle and pregnancy data has become evidence.
Forty botanical drawings instead of forty pieces of fruit
Every week is drawn as a flower at the baby’s true scale, with the real measurement printed beside it — because a comparison alone asks to be trusted, and a comparison with the number beside it can be checked.
An app that refuses to congratulate you automatically
Nothing in Zohra bounces, sparkles, or throws confetti. There are no risk scores and no confidence percentages. Pregnancy loss is common enough that any app in this category will be open on somebody’s worst day, and an app that celebrates on its own cannot be trusted with that week.
What it means to say health content is “not clinically reviewed”
Zohra’s week pages cite the NHS and a clinical fetal-development table, and say on every page that no clinician has reviewed them — and omit the structured-data properties that would imply otherwise. It is an unusually literal position in a category where sourcing is routinely presented as review.
Images and assets
App screenshots, the botanical illustrations, and the wordmark are available at print resolution on request. Tell us what the piece needs and the format you want them in, and we will send them the same week: hello@mkstudiosgroup.com.
The illustrations are original work made for this app. You are welcome to use them in coverage of Zohra with a credit to MK Studios.
Coverage
There is none yet, and we are not going to pretend otherwise with a row of greyed-out logos. If you write about Zohra, we will link you here.