The weekly journey

A page a week, worth reading twice.

Each week opens like a page from a beautiful book — not a dashboard, not a feed.

Zohra arrives on the App Store for iPhone shortly. Everything on this site is free to read now, with no account and no sign-up.

A flower, at your baby’s real size

Every week has its own botanical, drawn in a single confident contour line with watercolour washes floating behind it. It is drawn at your baby’s true scale, and the actual measurement in centimetres and inches always sits beside it.

That last part is a rule, not a detail. A comparison on its own asks to be trusted; a comparison with the real number beside it can be checked. Weeks one to four make no size claim at all, because pregnancy is dated from before conception and there is nothing yet to measure.

Three voices, one set of facts

Zohra can speak Gentle, Warm, or Plain, and you choose which at the start. What changes is the wording. What never changes is the facts underneath — the advice, the tips, and the things worth mentioning to your midwife are written once and read the same way in every voice.

That asymmetry is deliberate. Three wordings of the clinically load-bearing half would be three things to get wrong.

Built for 3am

Dark mode in Zohra is authored, not inverted. The plum-wine of the keepsake panels rises to become the ground, terracotta lifts so it still reads, and gold stays exactly where it is. It exists because pregnancy happens at three in the morning, and an app that blasts you with a white screen at that hour has not thought about you.

What it will not do

There is no risk score, no confidence percentage, no gauge, and no meter. There is no feed of other people’s pregnancies. Nothing bounces, sparkles, or throws confetti — because an app that celebrates automatically cannot be trusted with the weeks that do not go well.

The weekly journey, in short
Weeks40, each with its own page and its own drawing
SizingTrue scale, with the real measurement always shown
VoicesGentle, Warm, or Plain — same facts in each
ThemesLight and a separately authored dark

The rest of it

Keepsakes

The difference between a photo roll and a keepsake is that somebody set the type.

Read on →

Memories

The things you will want in ten years are rarely the things you thought to file.

Read on →

Ask, between appointments

And for telling you, plainly, which ones cannot.

Read on →

For partners

Most pregnancy apps give a partner a read-only window. This one gives them a door.

Read on →