The weekly journey
Each week opens like a page from a beautiful book — not a dashboard, not a feed.
The app
Five things, done properly.
Zohra is not trying to be a pregnancy platform. It does a small number of things with a great deal of care, and says plainly what it will not do.
Zohra arrives on the App Store for iPhone shortly. Everything on this site is free to read now, with no account and no sign-up.
Keepsakes
The difference between a photo roll and a keepsake is that somebody set the type.
Memories
The things you will want in ten years are rarely the things you thought to file.
Ask, between appointments
And for telling you, plainly, which ones cannot.
For partners
Most pregnancy apps give a partner a read-only window. This one gives them a door.
And five things it refuses
- No numeric confidence. Nothing in Zohra is ever 84% sure. Answers are marked in words, or not at all.
- No feed. There is no timeline of other people’s pregnancies, no comments, and nothing to compare yourself against.
- No ads, ever. Pregnancy data is the most valuable advertising signal there is, which is precisely why this app will not carry advertising.
- No automatic celebration. Nothing bounces or throws confetti, because an app that cheers on its own cannot be trusted with a bad week.
- No diagnosis. Zohra is a journal and a companion. When something belongs with a clinician, it says so and stops.